Algorithmic Bias in Credit Decision-Making: A reflexive thematic analysis of data practitioners in a South African Bank

Main Article Content

Ayanda Magida
Alice Wong
Thembekile Olivia Mayayise

Abstract

Algorithmic bias in credit decision-making is increasingly recognized as a socio-technical phenomenon where historical and structural inequalities become embedded in data-driven systems. In financial services, biased models can contribute to discriminatory lending and economic exclusion. This study explored how data practitioners at a South African bank perceive diversity and inclusivity in training data, population representation, and geographic/demographic bias, as well as the controls, considerations, and model training integrity practices used to prevent or mitigate bias. Exploratory qualitative interviews were conducted with 10 bank-employed data analysts/data scientists and analyzed inductively in Atlas—ti (v21) using thematic analysis and collaborative codebook development. Four themes emerged. Participants identified insufficient demographic diversity in training data as a threat to fairness and representativeness, noting testing of race, gender, and age but limited consideration of disability. They emphasized full-population representation and warned that narrow geographic sampling and proxies such as suburb “area rating” can encode socioeconomic and demographic bias. Controls included structural-bias testing, rules against modelling on narrow subpopulations, monitoring, and re-evaluation. Findings suggest that mitigating bias in banking requires integrated sociotechnical governance, inclusive representative data practices, transparency, human oversight, and diverse development teams, rather than reliance on fairness metrics alone.

Article Details

Section

Regular Paper

How to Cite

Algorithmic Bias in Credit Decision-Making: A reflexive thematic analysis of data practitioners in a South African Bank. (2026). International Journal of Management and Data Analytics (IJMADA), 6(1), 266-282. http://ijmada.com/index.php/ijmada/article/view/151

References

B. Aysolmaz, D. Iren, & N. Dau (2020). Preventing algorithmic Bias in the development of algorithmic decision-making systems: A Delphi study.

P. S. Ahluwalia (2025). Algorithmic Bias and Social Stratification: How AI Shapes Inequality in Digital Societies. Siddhanta's International Journal of Advanced Research in Arts & Humanities, 28–37.

S. H. Appelbaum (1997). Socio‐technical systems theory: an intervention strategy for organisational development. Management Decision, 35(6), 452–463.

A., Bajracharya, U. Khakurel, B. Harvey, & D.B. Rawat, (2022). Recent advances in algorithmic biases and fairness in financial services: A survey. In Proceedings of the Future Technologies Conference (pp. 809–822). Cham: Springer International Publishing.

L. Belenguer (2022). AI bias: exploring discriminatory algorithmic decision-making models and the application of possible machine-centric solutions adapted from the pharmaceutical industry. AI and Ethics, 2(4), 771–787.

V. Braun, & V. Clarke, (2019). Reflecting on reflexive thematic analysis. Qualitative research in sport, exercise and health, 11(4), 589–597.[1] H. Ebbinghaus (1885). Über das Gedächtnis: Untersuchungen zur experimentellen Psychologie. Duncker & Humblot, Leipzig.

K.A. Campbell, E. Orr, P. Durepos, L. Nguyen, L. Li, C. Whitmore, ... & S.M. Jack, (2021). Reflexive thematic analysis for applied qualitative health research. The qualitative report, 26(6), 2011-2028.

J. Castaneda, A. Jover, L. Calvet, S. Yanes, A.A. Juan, & M. Sainz, (2022). Dealing with gender bias issues in data-algorithmic processes: a social-statistical perspective. Algorithms, 15(9), 303.

H. Correa Lucero, & C. Martens, (2025). Colonial structures in AI: a Latin American decolonial literature review of structural implications for marginalised communities in the Global South. AI & SOCIETY, 1–17.

F.Ferrero, & A.G. Barujel, (2019). Algorithmic-driven decision-making systems in education: analysing bias from the sociocultural perspective. In 2019 XIV Latin American conference on learning technologies (LACLO) (pp. 166–173). IEEE.

T. Grote, & P. Berens, (2020). On the ethics of algorithmic decision-making in healthcare. Journal of Medical Ethics, 46(3), 205–211.

L. Herzog, (2021). Algorithmic bias and access to opportunities (pp. 413–432). Oxford: Oxford Academic.[1] H. Ebbinghaus (1885). Über das Gedächtnis: Untersuchungen zur experimentellen Psychologie. Duncker & Humblot, Leipzig.

S. Kelly & M. Mirpourian, (2021). Algorithmic bias, financial inclusion, and gender. Women’s World Banking.

S. Kim, P. Oh, & J. Lee, (2024). Algorithmic gender bias: investigating perceptions of discrimination in automated decision-making. Behaviour & Information Technology, 43(16), 4208–4221.

N. Kordzadeh, & M. Ghasemaghaei, (2022). Algorithmic bias: review, synthesis, and future research directions. European Journal of Information Systems, 31(3), 388–409.

A. Köchling, & M.C. Wehner, (2020). Discriminated by an algorithm: a systematic review of discrimination and fairness by algorithmic decision-making in the context of HR recruitment and HR development. Business Research, 13(3), 795–848.

A. Magida (2026). Qualitative Methodological Approaches, Contemporary Challenges and Opportunities. International Journal of Applied Research in Business and Management, 7(7). https://doi.org/10.51137/wrp.ijarbm.713

S.B. Merriam (1998). Qualitative Research and Case Study Applications in Education. Revised and Expanded from Case Study Research in Education. Jossey-Bass Publishers, 350 Sansome St, San Francisco, CA 94104.

A. Nadeem, O. Marjanovic, & B. Abedin, (2022). Gender bias in AI-based decision-making systems: a systematic literature review—Australasian Journal of Information Systems, 26.

E.C. Palaganas, M. C.Sánchez, M.V.P. Molintas, & R.D. Caricativo, (2017). Reflexivity in qualitative research.

T. Panch, H. Mattie, & R. Atun, (2019). Artificial intelligence and algorithmic bias: implications for health systems. Journal of Global Health, 9(2), 020318.

M.Rovatsos, B.Mittelstadt, & A. Koene, (2019). Landscape summary: Bias in algorithmic decision-making: What is bias in algorithmic decision-making, how can we identify it, and how can we mitigate it?.

M. Sony, & S. Naik, (2020). Industry 4.0 integration with socio-technical systems theory: A systematic review and proposed theoretical model. Technology in Society, 61, 101248.

C. Starke, J.Baleis, B. Keller, & F. Marcinkowski, (2022). Fairness perceptions of algorithmic decision-making: A systematic review of the empirical literature. Big Data & Society, 9(2), 20539517221115189.

T.K.Trinh, & D. Zhang, (2024). Algorithmic fairness in financial decision-making: Detection and mitigation of bias in credit scoring applications. Journal of Advanced Computing Systems, 4(2), 36–49.

B. Yazan (2015). Three approaches to case study methods in education: Yin, Merriam, and Stake. Qualitative Report, 20(2), http://www.nova.edu/ssss/QR/QR20/2/yazan1.pdf

M. Zajko (2022). Artificial intelligence, algorithms, and social inequality: Sociological contributions to contemporary debates. Sociology Compass, 16(3), e12962.

B,Hollstein (2011). Qualitative approaches. The SAGE handbook of social network analysis, 1(01), 404-416.

T. Nguyen, & P.Busch, (2026, February). Mitigating algorithmic bias in AI-driven decision systems for financial services. In 47th IBIMA Conference: 29-30 June 2026, Madrid, Spain. International Business Information Management Association (IBIMA)

C.K. Gali (2026). Algorithmic Bias in AI-Based Credit Scoring Systems: Financial Inclusion, Risk Modeling, and Ethical Constraints. Risk Modeling, and Ethical Constraints (March 16, 2026).

R. Agarwal, M. Bjarnadottir, L. Rhue, M. Dugas, K. Crowley, J. Clark, & G. Gao, (2023). Addressing algorithmic bias and the perpetuation of health inequities: An AI bias aware framework. Health Policy and Technology, 12(1), 100702

R.J. Bandara, K. Biswas, S. Akter, S. Shafique & M. Rahma, (2025). Addressing algorithmic bias in AI‐driven HRM systems: implications for strategic HRM effectiveness. Human Resource Management Journal, 35(4), 1047-1063.[33] G. Guest, E. Namey, & M. Chen (2020). A simple method to assess and report thematic saturation in qualitative research. PloS one, 15(5), e0232076.

S. F . Singh (2015). Social sorting as ‘social transformation’: Credit scoring and the reproduction of populations as risks in South Africa. Security Dialogue, 46(4), 365-383

de Castro Vieira, J. R., Barboza, F., Cajueiro, D., & Kimura, H, (2025). Towards fair AI: Mitigating bias in credit decisions—A systematic literature review. Journal of Risk and Financial Management, 18(5), 228.

T. Bono, K. Croxson, & A. Giles, (2021). Algorithmic fairness in credit scoring. Oxford Review of Economic Policy, 37(3), 585-617.

Kisten, M., & Khosa, M. (2024). Enhancing fairness in credit assessment: Mitigation strategies and implementation. IEEE Access, 12, 177277-177284.

N. Kozodoi, J. Jacob,, & S. Lessmann, (2022). Fairness in credit scoring: Assessment, implementation and profit implications. European Journal of Operational Research, 297(3), 1083-1094.

Similar Articles

You may also start an advanced similarity search for this article.